Before-and-after ads that stop the scroll and fill your pipeline
We run Facebook and Instagram ad campaigns that put your best remodeling projects in front of homeowners in your exact service area. Lead forms, messenger conversations, and click-to-website traffic — every lead called in under 5 minutes by our speed-to-lead team.
Sound familiar?
You boosted a Facebook post once and got likes — not leads — and swore off Meta advertising
Your competitors show before-and-after photos in their feed and you know they are winning jobs from it
You tried Meta Ads but could not figure out the targeting and wasted money on the wrong zip codes
Your Instagram profile sits empty while remodeling content accounts with zero construction experience build massive audiences
Lead forms fill up but nobody follows up faster than your competitors
You have a decade of project photos sitting on your phone and no idea how to turn them into ads
What's included
Creative strategy & asset guidance
We tell you exactly which photos and videos to shoot — before-and-after pairs, detail shots of high-end finishes, and short walkthrough clips. If you have existing project photos we build the ad creative from them; if not we guide you on what to capture next week.
Audience targeting built around your service area
Geo-fenced audiences at the zip-code level, layered with demographic, interest, and behavioral signals that isolate homeowners likely to spend on remodeling — not renters shopping for decor.
Lead-form ads optimized for quick follow-up
Instant-form campaigns on Facebook and Instagram that capture name, phone, email, and project type in two taps — then our team calls within 5 minutes while the homeowner is still on their phone.
Retargeting sequences that close the ones who browsed
Facebook Pixel and Conversions API tracking so we can retarget homeowners who visited your site, watched your video, or opened a form but did not submit. These are often the highest-close-rate leads in the funnel.
A/B testing cadence
We continuously test creative formats, headlines, form lengths, and audiences — keeping what wins and cutting what drags. You get a summary of winning tests and the logic behind every change.
Booked-estimate reporting
Weekly report: impressions, reach, leads, calls made, and — most important — estimates booked. You see exactly how many signed contracts trace back to Meta, not how many people liked your ad.
Why Meta matters for remodeling contractors
Homeowners spend an average of 33 minutes a day on Facebook and Instagram. When they are scrolling, they are not searching for a remodeler — but they stop when they see a stunning kitchen transformation from a local contractor who serves their neighborhood.
Meta Ads let you intercept that attention. Instead of competing for the five people searching “kitchen remodeler near me” today, you reach the 5,000 homeowners in your zip codes who will need a remodeler at some point in the next year. When they are ready, your name is the one they recognize.
How we make Meta Ads work for remodelers
Generic “Call us for a free estimate!” ads blend into the feed and get scrolled past. Remodeling-specific creative — close-up shots of waterfall-edge quartz counters, a side-by-side of a 1980s bathroom turned into a spa — stops the thumb.
We build campaigns around the exact visual story your projects tell. Every ad creative is selected and written for the stage of the funnel: awareness ads for homeowners new to your brand, lead-form ads for those ready to talk, and retargeting ads for people who visited your site but did not take action.
Because our speed-to-lead team calls every lead form within five minutes, the gap between “homeowner submits a form” and “you’re in their kitchen walking the project” shrinks to days — not weeks.
Frequently asked questions
Do Meta Ads actually work for remodeling?
Yes — when done right. Meta is an interruptive platform, so the creative has to earn attention instantly. Before-and-after photos, project walkthroughs, and transformation videos perform best. Combined with zip-code targeting and instant-lead forms that our team follows up on in under 5 minutes, Meta consistently delivers lower cost-per-lead than Google for many remodeling trades.
Do I need to have a big Instagram following?
No. We run ads from your Facebook Business Page — not your personal profile. An active organic presence helps build brand familiarity, but the ads themselves reach users who do not follow you yet, targeted purely by their location, demographics, and interests.
What ad creative do I need to provide?
Ideally 5–10 project photos (high-quality, well-lit before-and-after pairs work best) and one 30-second vertical video of a recent finished project. If you do not have this yet we will send you a simple shot list — you can capture usable content in a single day on your next site visit.
How does Meta compare to Google Ads for remodelers?
Google captures high-intent search — people actively looking. Meta captures passive discovery — people who are not searching yet but are homeowners in your area who fit your ideal customer profile. The two channels complement each other. Many remodelers find Meta delivers the lowest cost per lead, especially in less dense markets where Google search volume is thin.