Questions remodeling contractors ask us.

Yes. You can route leads from your own website, your existing ad accounts, or any source into our follow-up workflow. The same speed-to-lead process applies whether the lead came from a Monazite ad or a yard sign you put up last week.

Our calling window is 8 AM to 9 PM in your time zone, Monday through Saturday. We dial every lead that arrives within that window within 5 minutes. Leads that come in outside calling hours receive the first touch at the start of the next calling window.

We have bilingual team members on staff. If you serve a market with a significant Spanish-speaking homeowner base, we can route those leads accordingly — just let us know during onboarding.

We handle lead follow-up and estimate booking specifically. We do not handle crew scheduling, material ordering, accounts payable, or day-to-day office operations. For most remodelers, we free up enough of the office manager's time that they can actually manage the office instead of playing phone tag with leads.

We target keywords and ad creative that signal project scope, not just trade. "Master bath renovation," "custom bathroom remodel," and "luxury bathroom contractor" attract different homeowners than "tub to shower conversion" or "bathroom refresh." Our landing pages and lead forms reinforce that positioning, and our calling team qualifies for budget, scope, and timeline before scheduling an estimate.

Yes — in important ways. Bathroom projects are typically lower average ticket, higher volume, and faster decision cycles than kitchens. The keyword landscape is more fragmented (tub-to-shower, walk-in tub, full bath remodel, powder room). The visual storytelling is different — bathrooms sell on spa-like atmosphere and luxury finishes, not the functional layout concerns that dominate kitchen marketing. And the competitive set is different — many more small players compete for bathroom work than kitchen work.

We build campaigns around that filter from day one. Keyword targeting, ad creative, landing page design, and lead qualification all screen for master-bath projects with full-gut scope and the budget that implies. You never speak with a homeowner who just wants to replace a vanity.

National franchises have brand recognition and big budgets, but they have two weaknesses you can exploit. First, their ads and landing pages are generic — they cannot show project photography from your city. Second, their follow-up is often slow and impersonal — a call center, not a dedicated team. Your competitive advantage is local authenticity: real project photos, real reviews from your neighbors, and a real person — or a dedicated calling team — answering the phone fast.

We do not provide photography services, but we will guide you on exactly what to shoot — composition, lighting, angles, and the specific shots that perform best in ads. If you do not have professional photography of your bathroom projects, it is the single best investment you can make before launching campaigns. Even well-lit, well-composed smartphone photos of completed bathrooms can perform well.

Most campaigns start generating leads within the first 1–2 weeks of launch. The ramp-up to full efficiency — dialed-in bids, winning ad copy, negative keyword optimization — takes 3–4 weeks. Our team calls every lead from day one, so you start seeing booked estimates immediately.

Most remodeling contractors start between $1,500 and $3,000 per month on ad spend depending on market size and competition. We recommend a specific number on our growth call based on your market and the cost per lead your business can sustain profitably.

LSAs are pay-per-lead and appear at the very top of results, but you have limited control over which searches trigger them and lead quality varies. Traditional Google Ads sit below LSAs, give you full keyword control, and capture searches LSAs miss — including high-intent commercial terms. We run both channels based on what performs best for your market.

You do. We work in your own Google Ads account — we never hold your account or data hostage. If we ever part ways, your campaigns, data, and conversion history stay with you.

Local SEO compounds — you will not see first-page rankings overnight. Most remodelers see measurable ranking improvements within 60–90 days and a clear lift in calls, direction requests, and booked estimates by month four. The advantage is that rankings keep working long after the initial work is done, delivering free organic leads indefinitely.

No. We start with what you have. If your site loads reasonably fast, has a valid SSL certificate, and is mobile-friendly, we can work with it. If your site is holding you back we will tell you exactly why and what to fix — we never sell website builds unless you actually need one.

Google Ads deliver immediate but paid visibility — the moment you stop paying, the leads stop. Local SEO builds an asset: rankings you earn and own. Organic search delivers the lowest cost per booked estimate of any channel over a 12-month horizon. Most remodelers run both — ads for speed, SEO for long-term compound growth.

Yes. We have handled profile reinstatements, review-flagging for TOS violations, and reputation recovery. Every situation is different, but reputation management is part of the engagement — we do not only work on clean slates.

Kitchen remodels are the highest-value, highest-intent, highest-search-volume segment of residential remodeling. Homeowners spend months planning a kitchen renovation — researching styles, materials, costs, and contractors. Marketing that speaks specifically to kitchen remodeling converts better than generic "remodeler" messaging because it matches exactly what the homeowner is searching for.

We target keywords and audiences that signal genuine purchase intent — not "kitchen ideas" or "kitchen design inspiration" browsers. Our ad copy, landing pages, and lead forms are designed to self-select for homeowners with a real project, a real budget, and a real timeline. Then our calling team qualifies every lead before it reaches your calendar.

Yes — and if you do not have professional photography of your kitchen projects, it is the single highest-ROI investment you can make before launching campaigns. We can guide you on what to shoot, but we do not provide photography services. Even high-quality iPhone photos of completed kitchens, properly lit and composed, can perform well.

Most kitchen remodeling contractors start with $2,000–$5,000 per month in ad spend per channel. Kitchen remodeling keywords are among the most expensive in home services — but the average project value justifies the cost. A single $50,000 kitchen renovation that closes from a $150 lead is a 333x return on that lead cost.

Yes. We build campaigns that target the high-end segment specifically: custom cabinetry, luxury appliance integration, architectural kitchen design, and full-gut kitchen renovations. Our qualification process screens for budget range, property value, and project scope so you only speak with homeowners whose expectations match your work.

Yes — when done right. Meta is an interruptive platform, so the creative has to earn attention instantly. Before-and-after photos, project walkthroughs, and transformation videos perform best. Combined with zip-code targeting and instant-lead forms that our team follows up on in under 5 minutes, Meta consistently delivers lower cost-per-lead than Google for many remodeling trades.

No. We run ads from your Facebook Business Page — not your personal profile. An active organic presence helps build brand familiarity, but the ads themselves reach users who do not follow you yet, targeted purely by their location, demographics, and interests.

Ideally 5–10 project photos (high-quality, well-lit before-and-after pairs work best) and one 30-second vertical video of a recent finished project. If you do not have this yet we will send you a simple shot list — you can capture usable content in a single day on your next site visit.

Google captures high-intent search — people actively looking. Meta captures passive discovery — people who are not searching yet but are homeowners in your area who fit your ideal customer profile. The two channels complement each other. Many remodelers find Meta delivers the lowest cost per lead, especially in less dense markets where Google search volume is thin.

Three things. First, we work exclusively with remodeling contractors — we know your industry, your customers, and your sales cycle. Second, we handle the full funnel under one roof: ads, SEO, and the actual phone call to the lead. Most agencies stop at the form fill. Third, we report on booked estimates — not impressions, not clicks, not "engagement." The only metric that matters is how many estimates end up on your calendar.

No. Every engagement is month-to-month. If we are not keeping your pipeline full, you can walk away with 30 days notice. We keep clients by performing — not by locking them into contracts.

Management fees start at $2,500 per month plus ad spend, which most remodeling contractors budget between $1,500 and $5,000 per month per channel depending on market size and competition. We recommend a specific budget after reviewing your market on a free growth call — you pay the ad platforms directly and own all accounts.

We work with one remodeling company per service area. We never run campaigns for two competing remodelers who serve the same zip codes. This is non-negotiable — your market exclusivity is part of the engagement.

Paid ads deliver qualified leads within 1–2 weeks of launch. SEO compounds over 3–6 months. Our appointment-setting team starts calling day one, so every lead — regardless of channel — gets a phone call immediately. Most clients see a measurable lift in booked estimates within the first 30 days from paid channels alone.

Exclusive. Every lead you receive is generated by campaigns we build and manage specifically for your business. We do not buy leads from marketplaces, we do not resell leads to multiple contractors, and we do not run shared campaigns where five remodelers compete for the same homeowner.

Under five minutes during calling hours — typically under two minutes. Research shows calling within five minutes makes you 100× more likely to reach the lead and 21× more likely to qualify them than calling after 30 minutes. Speed is not a nice-to-have in this business — it is the entire game.

We do not mark it dead after one attempt. Our team follows a structured cadence: an immediate call, a text within 10 minutes, a second call within an hour, a voicemail, and follow-up calls and texts spread across the next 48 hours. Most homeowners need 5–7 touches to book — we make every single one before moving on.

We ask about project type, scope, budget range, timeline, and property ownership status during the first conversation. If the project fits your criteria — and the homeowner has a real budget and timeline — we book the estimate. If it does not, we politely decline and do not waste your time.

Yes. During onboarding we define your ideal project profile: minimum budget, project types you take on, service-area boundaries, and anything else that matters. Our team qualifies against your criteria — not a generic checklist.

SEO compounds — you will not rank #1 in week one. Most remodeling contractors see measurable ranking improvements within 60–90 days, with a clear lift in organic calls and booked estimates by month four to six. The advantage is permanence: rankings you earn keep working indefinitely, delivering free leads long after the initial optimization work is done.

No. We work with what you have. If your site is on a modern platform, loads reasonably fast, and is mobile-friendly, we optimize it. If your site is holding you back — slow, broken, or built on technology Google cannot crawl — we will tell you exactly why and what needs to change. We do not sell website builds unless you need one.

They solve different problems. Google Ads deliver immediate, paid visibility — the moment you stop paying, the leads stop. SEO builds an asset you own: rankings that compound and deliver the lowest cost per booked estimate of any channel over a 12-month horizon. Most remodelers who win long-term run both — ads for speed, SEO for compound growth.

Yes — that is the core of local SEO for remodelers. We build service-area pages, optimize your Google Business Profile, earn real reviews, and ensure your NAP data is consistent across the web so Google associates your business with your city and the trades you actually perform.

SEO is not a subscription — rankings do not disappear the day you stop. However, search is dynamic: competitors keep working, Google updates its algorithm, and new businesses enter your market. Your rankings will hold for a period but without ongoing work — fresh content, new links, technical maintenance — they will gradually erode. We recommend a minimum 12-month commitment to build enough of a moat that rankings sustain with lighter maintenance after.